Now in its 5th Year, the global GREEN AWARDS are firmly fixed on the global eco calendar as the leading industry awards for sustainability in marketing and communications. The awards were established to reward organisations or individuals communicating their sustainability in a creative, engaging and original way. And of course, entrants must demonstrate the positive impact of their campaigns. The 5th Annual global GREEN AWARDS for Creative Excellence in Communicating Sustainability is now calling for entries. The closing date for entries is 22 October 2010.
The awards set out to illustrate the crucial role that needs to be played by communications in informing people about green issues, products and lifestyle choices. The global GREEN AWARDS showcases the best examples in communicating sustainability and green issues from business, industry and non-profit sectors.
Creative excellence in 16 categories
In 2010, the GREEN AWARDS is inviting participation to recognise creative excellence in 16 categories from every part of the world, ranging across marketing and media disciplines – advertising, public relations and direct marketing, amongst others. Aware of innovations in marketing communications, the GREEN AWARDS 2010 features three new categories:
- Best Green Educational Project for demonstrated ability to influence behaviour in learning environments towards a long term sustainable agenda.
- Best Green Product Innovation to award organisations that have effectively incorporated sustainability in their bottom line through the creation of ‘green’ products.
- Best Green Use of Mobile Apps and Technologies celebrating those who have used the mobile platform to promote green and ethical purposes, now an even greater part of our lives.
Looking for sustainable campaigns
This year, the GREEN AWARDS 2010 also features a Steering Group, whose twelve members represent the diverse fields of sustainability, environment and communications. They will provide their expertise and guidance through the GREEN AWARDS process, ensuring best practice and looking for truly sustainable campaigns. The 2010 judging panel will consider design and media along with sustainability of approach and messaging. As part of the RSA’s Environmental Award Accreditation Scheme evidence must be given of the positive sustainable impact of the campaign in terms of environmental, social and economic benefits.
The global GREEN AWARDS also recognise the contribution of the public and third sectors to the cause of sustainability. Representing the public sector’s commitment will be Rt Hon Chris Huhne MP, Secretary of State for the Department of Energy and Climate Change (DECC), who will be the key note speaker. The second influential speaker will be Eric Falt, Assistant Director-General for External Relations and Public Information at UNESCO. Both our speakers will highlight the need and importance for effective communication and media initiatives to educate and promote a shift to a more sustainable global economy.
For further details on categories and submission guidelines visit their website. Winners will be announced at a glittering green gala reception in London on the 2nd December at the Natural History Museum, South Kensington, London; hosted by green entrepreneur Jo Wood and designer Wayne Hemingway.