Eco-Choice Africa, a locally developed ecolabel for consumer products has become the first of its kind on the Continent to receive international recognition as an associate member of the Global Ecolabel Network, the international controlling body for ecolabelling.
The Global Ecolabelling Network (GEN) is a non-profit association of leading Type 1 ecolabelling organisations worldwide. GEN was founded in 1994 to help protect the environment by improving, promoting, and developing the ecolabelling of green products and sustainable services.
The recognition of Eco-Choice Africa was confirmed during the virtual AGM of the Global Ecolabel Network in October after a unanimous vote by members representing 33 different national programmes across the world.
“We are absolutely delighted to receive this recognition after eight years of hard work,” said Greg McManus, Managing Director at Eco-Choice Africa.
“What this achievement confirms is that the Eco Choice label can hold its own against some of the most established and recognised labels worldwide,” he adds.
A positive sustainability benchmark
International recognition of Eco-Choice Africa represents an important step forward for manufacturers of environmentally responsible consumer goods and services and the protection of the environment by identifying those products and services that implement measures designed to minimise pre- and post-production waste and the protection of our environment through the minimisation of harmful materials.
Products meeting the Eco-Choice Africa standard are awarded a licence to carry the Eco-Choice mark, thereby identifying them as independently endorsed and environmentally-friendly. For consumers committed to buying less environmentally harmful products such as personal care items, cleaning products and other general household items made from environmentally-friendly material, the Eco-Choice mark offers an assurance of compliance to internationally recognised manufacturing practice.
Addressing the problem
“South African manufacturers are facing increasingly socially conscious consumers that are exposed to an assortment of marketing and promotional claims of environmentally-friendly products without being able to validate the claims being made. Now, not only is there a locally developed, relevant label but one that is benchmarked against international best practice. Products carrying the Eco-Choice label now provide a means for consumers to buy with confidence,” says McManus.
Manufacturers wishing to access this important and growing consumer market are encouraged to consider applying for the ecolabel as proof of their commitment to sound environmental practices.
Founded in 2012, Eco-Choice Africa is the only ecolabel for consumer products in Africa and the brand makes use of competitive standards recognised by the GEN and its global members. Manufacturers are independently audited against these standards before being awarded the Eco-Choice label and each licence undergoes regular reviews to ensure compliance. The company offers a range of standards across a number of consumer products and actively encourages manufacturers to apply for recognition in an effort to provide more environmentally responsible choices to consumers.