For the first time in South Africa, a household cleaning range includes products packaged in green Plastic HDPE bottles.
More than ten years ago, Woolworths pioneered its own label of eco-friendly products in South Africa with the launch of its Earth Friendly range of household cleaning products.
The past decade has been one of ever-increasing concerns of the impacts of the products we buy on our own health, our families and that of the planet. Today, many more consumers want more options to reduce the impact of their household on the environment, especially when it comes to the basics of keeping your home clean and healthy, and diminishing the use of new plastic waste.
Woolworths has now reformulated its current Earth Friendly products, and has significantly expanded the range to include a total of 24 eco-cleaning and seven plastic-alternative household items. The range takes advantage of the latest advances that have been made in formulating highly effective cleaning products that are free of potentially harmful substances such as chlorine, phosphates, dyes or parabens, triclosan and artificial colours. Using only naturally derived, active ingredients and endorsed by Beauty Without Cruelty (BWC); the Earth Friendly range now covers every aspect of household cleaning and laundry.
In line with Woolworths’ commitment to its vision of ZERO packaging waste to landfill and for all packaging to be reusable or recyclable by 2022, the packaging of the entire Earth Friendly range is fully recyclable and there are several packaging features that are notable firsts for household cleaning in South Africa. There are no metal elements, like springs in our pumps or triggers and the doy bags for the laundry and dish wash pods are now made from a single source polymer (Polyethylene), meaning that they are fully recyclable.
Green Plastic is plastic that doesn’t use ethylene gas from fossil fuel (Oil) to make the Polyethylene it uses ethylene extracted from Sugar Cane, so no longer dependent on a non-renewable resource but 100% renewable. These green Plastic HDPE bottles are fully recyclable and do not disrupt or contaminate existing HDPE recycling stream in South Africa.
The packaging of the Earth Friendly products contains a minimum of 25% of post-consumer recycled plastics with six products’ packaging made entirely (100%) post-consumer content contributing to a circular plastic economy and boosting the recycling industry. These packaging innovations assure consumers that when they recycle the packaging of the Earth Friendly products they use, they are effectively playing their part in preventing plastic pollution.
New to the Earth Friendly range are seven green household items that help consumers on their quest to be free of single-use plastics. You can now break your single-use plastic habits at home with Beeswax Food Wraps and PVC-free Silicone Food Covers and insulated PVC-free sandwich bags. And when ‘on the go’, food carrying items like Lunch Pots, Utensil Sets and Travel Mugs, made from wheat straw – a sustainable food by-product and renewable resource, make the single-use plastic-free lifestyle even easier.
When it comes down to it, the new Earth Friendly range provides a one-stop option for a responsible lifestyle that is healthy, cruelty free and safe while reducing our impact and carbon footprint.