Jane Iredale The Skin Care Makeup is the official makeup sponsor of this year’s Miss Earth South Africa in association with Consol. With a focus on healthy skin, avoiding toxins and pollutants, this natural, environmentally conscious cosmetics range creates a perfect synergy with the Miss Earth SA initiative, which aims to empower young South African women with the knowledge and platform to create a sustainable difference through environmental work.
Michelle Mountain, the brand ambassador and importer for the jane iredale brand in South Africa, says:
‘We are thrilled to be part of such an inspiring initiative. Through our involvement we hope to motivate young women to not only promote awareness for the preservation of our environment, but also to lead by example through following a natural, healthy lifestyle and demonstrating that it is possible to be glamorous, gorgeous and ‘green.’
Eco warriors step forward
A former Miss South Africa and self-proclaimed Eco-Warrior, Michelle is also a member of this year’s judging panel and met some of the Miss Earth SA contestants at the recent Cape Town castings, held at the jane iredale concept store in Sea Point.
‘I was amazed by the extent of environmental knowledge displayed by some of the girls,’ she said. ‘It is very encouraging to hear so much conviction at such a young age and to see their willingness to take a stand against the chemical and toxic burdens to which our bodies are exposed through fast-paced modern living.’
Catherine Constantinides, National Director of the Miss Earth South Africa programme, echoes the sentiment.
‘Castings have been held in Cape Town, Durban and Joburg so far and we’ve been constantly amazed by the calibre of entrant this year. As judges we look for someone who can represent the achievement of a balanced lifestyle, incorporating a sustainable way of life that benefits both the individual and the environment. The girls who have been interviewed so far certainly embrace this and I believe it’s going to be a tough decision.’
She adds; ‘We’re so pleased to have jane iredale and someone of Michelle’s standing on board for this year’s project. From a lifestyle point of view the brand enhances the overall picture that we want to create for Miss Earth South Africa in association with Consol, of living sustainably through your actions and your lifestyle’.
Miss Earth SA 2010 will be crowned at a gala event in September at Emperors Palace where jane iredale will grace the faces of all the beautiful finalists.