One day MBA in Planet Management

South Africa’s biggest gathering of environmentally conscious business experts since CoP 17 will take place on World Environment Day, 5 June 2012.

The Greenest Event, proudly sponsored by Servest Multi Service Group, will be hosted by Simon Gear at the Sandton Sun Hotel in Johannesburg and will welcome 400 of the country’s leading business delegates.

Take the bold steps

Now in its second year, The Greenest Event is touted as a one day MBA in Planet Management and sensitises corporate leaders to the issues pertinent to the well-being of South Africa’s environment. The concept is based on those formed in Mark Lynas’s book, ‘The God Species: How the Planet Can Survive the Age of Humans’, which is a call for humankind to realise the massive impact we are having on the planet, for us to stop pretending that humans are ‘insignificant’, and to take the bold steps required to prevent the destruction of Earth and all its inhabitants.

“Servest Multi Service Group is committed to green business practices promoted by The Greenest Event, serving to reduce South Africa’s dependence on high carbon, finite and unreliable resources. As we move into an entirely sustainable era, the partnership calls on businesses to implement more environmentally friendly and ecologically responsible decisions which will sustain the earth’s natural resources for future generations”, says Alex Berndl, Business Development Director, Servest Group

To celebrate its second year of sensitising corporate leaders to environmental issues, this year The Greenest Event hosts astrophysicist, Piers Corbyn, as the international guest speaker.

a revolutionary technique

Corbyn began recording weather and climate patterns at age 15, constructing his own observation equipment. He obtained a first class honours degree in physics at Imperial College London and later went on to achieve an MSc in Astrophysics at Queen Mary College, London, examining the relationship between the Earth’s weather and climate and solar activity. In 1995 he formed Weather Action Long Range Forecasters, which makes weather forecasts up to a year in advance.  These predictions are based on the revolutionary Solar Weather Technique (SWT) of long range forecasting, which Corbyn originated. He considers past weather patterns and solar observations and sun-earth magnetic connectivity and is achieving remarkable results in long term forecasting of extreme weather events, such as droughts and floods.

The Greenest Event was a great success on launch in 2011. With Servest Multi Service Group coming on board as title sponsor in 2012, South Africa’s leading NGOs lending their support, and Simon Gear adding his voice as MC along with an impressive line-up of speakers, The Greenest Event 2012 is a must for any South African who cares about the environment and his or her impact on it.

To book your seat at The Greenest Event, contact Michelle McBride on 011 803 2040 or michellem@thefuture.co.za.

For corporate partner and exhibition booking, contact Jane Walker on 082 800 5523 orjane@thefuture.co.za.

For further information, contact Taryn Westoby on 011 803 2040 or taryn@thefuture.co.za.

Find the Greenest Event online at www.greenest.co.za, on Facebook at http://www.facebook.com/greenestevent or on Twitter @Greenest2012.