Woolworths customers have helped raise close to R5 million to date by purchasing the cause related reusable bags sold in Woolworths stores. This includes over R2.2 million for rhinos, R2.1 million for other endangered species, almost R400 000 for marine life, and R200 000 for breast cancer awareness.
Woolworths launched their first cause related bag in September 2010 – the iconic rhino bag, providing a tangible way for customers to support rhino conservation. Following the great response they received, they have since launched a number of limited edition bags that aim to educate customers about the real environmental and conservation issues facing South Africa, as well as raise funds for various organisations.
Woolworths latest range includes the “‘caught in the act” bag, raising funds to purchase cameras and increase the Wildlife ACT Fund’s ability to monitor and protect wildlife. The ebotanical bags champion wild flower conservation, raising funds for the Custodians of Rare and Endangered Wildflowers (CREW), a programme that involves volunteers from the public in the monitoring and conservation of South Africa’s most threatened plants.
Woolworths’ colourful range of fabric bags have also been in the spotlight. They were recently named ePET Recycled Product of the Yearf by PETCO, an industry body committed to promoting and improving the recycling of post-consumer Polyethylene Terephthalate (PET) products in South Africa. The first retailer to start using post-consumer PET waste (recycled plastic bottles) to make their fabric bags, they have managed to divert 3.5 million bottles from landfill to date.
All Woolworths reusable bags are made locally, supporting the employment of semi-skilled and unskilled people, who were previously out of work.
Woolies is kindly gifting a beautiful Rhino bag to 10 of our readers. Please write to Elma with RHINO GIFT in the subject line.