As part of its EcoVision plan, Philips South Africa is launching its range of energy efficient consumer lifestyle products that enable consumers to save energy. The strategy, which aims to generate 30% of Philips’ revenue through environmentally friendly products by the year 2012, highlights the company’s commitment to contributing towards a greener environment.
The launch of these new eco-friendly products also addresses a growing consumer demand for sustainable options that enable them to contribute to the environment through small everyday steps.
The new Philips energy efficient consumer lifestyle products launching in South Africa consist of an energy savingsteam iron andatemperature regulating kettle.
Designed to conveniently reduce their impact on the environment without compromising on performance or design, these appliances benefit from new Philips technology which allowsthem to work at the same capacity as regular ones but by either using less energy, or incorporating unique features that enables consumers to actively save energy themselves. Switching to these energy saving appliances will help every household reduce its CO2 emission without having to change their lifestyle.
Consumers won’t be letting off unwanted steam when it comes to ironing with the new EnergyCare steam iron which gives great results while saving energy. Unlike normal steam irons, the EnergyCare’s smart steam technology stops steam creation when the iron is lifted from the garment, resulting in energy savings of 20% per ironing session without compromising on end results. No steam wasted, more energy saved.
Temperature control saves energy
The energy efficient kettle enables consumers to save energy by allowing them to control the temperature at which the water is heated, resulting in an energy saving of 25% on the household kettle, and a reduction in individuals’ carbon footprint.
Consumers can start contributing to the environment today by taking simple steps with the new Philips Energy Saving range – who said going green had to be complicated?
Sally Green, Marketing Manager of Philips South Africa commented, ‘Philips technology has been advancing and simplifying consumers’ lives since 1891.’
Designed around the Philips brand pillar of ‘sense and simplicity,’ these eco-friendly products make it easier for consumers to save energy.
‘Consumers are increasingly searching for simple ways to make an everyday contribution to the environment and Philips is committed to creating products that meet this need.’
All of the energy saving products meet the recognised Philips green certification and carry the Philips Green Logo. Philips is a leader in the Dow Jones sustainability index and is dedicated to stimulating energy saving on a global level. Furthermore Philips ranks 3rd in the Greenpeace guide to greener electronics.
Philips consumer lifestyle energy saving products is available in selected stores nationwide.