Earlier this week, SchoolMedia invited hundreds of school children from the Johannesburg CBD to join the organisation on a ‘Clean City Campaign.’ 22-year old Khethi Ngwenya, the MD of SchoolMedia, has launched the initiative to encourage a cleaner neighbourhood by educating the community about waste sorting, recycling and the benefits of living in a clean environment.
Monday the 6th of May saw the start of what Ngwenya hopes to be a long term project and a long term partnership between SchoolMedia and the community within which the company’s head office is based.
“In addition to an effective infrastructure, realising a clean city vision requires community involvement and a love and passion for our city. So I call on all Johannesburg citizens, especially our future, our youth, to embrace one element of the greater plan for our city – to keep our city clean. It’s up to all of us and will remain a collective effort. I believe a clean environment leads to a positive attitude and a positive attitude attracts social as well as business investment, and investment leads to development,” says Ngwenya.
In addition to sharing information about recycling, an important component of the campaign is to educate communities on the impact of littering and illegal dumping. The initiative also addresses the negative impact these practices have on the environment.
Using gloves and plastic bags donated by Pikitup, learners from five Johannesburg schools picked up rubbish and removed illegal posters on building walls on Klein Street, King George Street, Twist Street as well as within the park.
“I live just across the road, and it’s not nice to see my neighbourhood like this,” said a learner from Phoenix College. “I’m happy to get my hands dirty to keep the streets clean, and I hope other people will also join in.”