Consumers play a crucial part in the closed loop system of sustainable brands. Buying products with recycled content and continuing to reduce, reuse and recycle is integral to the end-of-life solution for any product. For the past 12 years, PETCO has worked closely with the plastics industry, community members, municipalities, NGO’s and entrepreneurs to create a more … [Read more...]
GMO lies will not be tolerated
The Advertising Standards Authority (ASA) of South Africa has ordered Monsanto to withdraw its advertisement on Radio 702 with immediate effect, wherein Monsanto claims the benefits of GM crops. According to ASA, Monsanto’s claims were found to be unsubstantiated. The African Centre for Biosafety (ACB) lodged a detailed complaint to the ASA following an advertisement on … [Read more...]
Innovative school kits transform old billboards
The school year is starting in style for hundreds of Western Cape pupils whose anxious parents, unable to equip them with appropriate equipment, watched happily as the learners received funky pencil cases, chair bags and school backpacks recycled from old vinyl advertising billboards. The Ads to Bags campaign has given the vinyl skins from old BP advertising billboards a … [Read more...]
Safeguarding your brand in the era of green
According to authors Daniel Esty and Andrew Winston, green is the new gold. The trend towards 'going green†is everywhere; even the American government is catching on. In South Africa the trend is no different and companies are moving swiftly to keep up. However, as an increasingly concerned and environmentally-educated public scrutinizes these changes, many companies are … [Read more...]
Adapt or die
To advertise with a conscience we need products with a conscience. From the industrial revolution and the invention of the steam engine, man’s appetite to consume has grown with such ferociousness that we’ll soon need to start duplicating our planet if we are to carry on at this relentless pace. But there is hope, and that hope starts with the consumer and the products … [Read more...]
