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eshopping
Climate change is the most widespread & complex problem humanity has ever faced! There is no time to waste and we need to turn green talk into profound green action. This is the intention of the GREEN TIMES.
For those of us who were brought up e-marketing, e-shopping, and all things e, we may feel smug that we are 'paperless' and green. Well, it's time to wake up! Direct mailers can actually be very responsible environmentally, and perhaps e-marketers need to pay closer attention to the environmental life cycle of digital commerce.
In 2008 the Direct Marketing Association (DMA) … [Read more...]
