All coffee sold at Woolworths Cafés are certified Fairtrade, as of May 2012. This will double the amount of Faitrade certified coffee on sale in South Africa and is another milestone on Woolworths ambitious Good Business Journey.
Woolworths Cafés have served certified organic coffee for some time. The coffee is made from African Arabica beans, grown by small-scale farms in Tanzania who rely on traditional, sustainable farming methods that work in harmony with nature.
What is Fairtrade?
Fairtrade is the world’s leading certification system for sustainability and development through trade.
Justin Smith, manager of Woolworths Good Business Journey explains: “Our goal was to do more than provide a market for the small-scale farmers who grow our café coffee. We wanted to empower this economically marginalised community and are delighted to be able to partner with Fairtrade, a leading not-for-profit organisation that promotes development through trade supported by international social and environmental standards”.
Woolworths partnership with Fairtrade will enable the small-scale coffee farmers to:
- Run more efficient, sustainable enterprises and to achieve better income in order to improve their working and living conditions.
- Invest in critical community projects like schools, clinics and hospitals.
- Continue to farm in a manner that protects the environment.
“We’re very conscious of our impact on the environment and the societies in which we trade and we’re working with many experts including Fairtrade to make a difference wherever we can. Through the purchase of one of these cups of coffee from our cafés, our customers are helping us to make a difference,” concludes Smith.