Clean labelling essential for informed, health-conscious consumers

Consumers have made their definition of clean labelling clear. They want to see ingredients that they are comfortable and familiar with; items they have in their homes and would use in recipes themselves. According to Food Navigator-usa.com‘s Elaine Watson it’s simple, “Today’s informed and aware consumers are looking for ingredients they recognize and have at home.”

That’s why owner and nutritional chef at Fresh Earth Bake House, Matthew Ballenden, is excited about the launch of a range of delicious treats that contain minimalistic real food ingredients that are of the best quality possible. “In an increasingly complicated world where informed consumers are seeking simplicity on food labels we take pride in our ethical values and our philosophy to source and include only the finest, authentic, real food, quality ingredients in everything we make. You’ll never find artificial colours, flavours, sweeteners or trans-fats in any of the products we put our name on.”

For Fresh Earth Bake House it’s all about old-fashioned goodness and peace of mind for those of us who are concerned with what we put into our bodies. “Our message for today’s food savvy consumers, who are more focused on real quality food, positive nutrition and less processed foods than dieting and calorie counting,” says Matthew, “is that they will find a range of products at Fresh Earth Bake House that’s as close to nature as is possible.”

The Fresh Earth bake house range include:

1. Cookie range

• Gluten Free cookies in Choc Chip, Cranberry Almond and Peanut Butter flavours. (This range contains natural sugar)
• Gluten and Sugar Free cookies in Madagascan Vanilla, Ginger Root and Mocha Chocolate. (Delicious and sugar free; in exactly that sequence!)

These scrumptious morsels are packed in resealable 200g pouches for prolonged freshness and then boxed for protection. Best of all they’re bite sized making them pretty much a guilt free indulgence with your favourite cup of tea.

2. Sugar and Gluten Free Shortbread

These creamy, buttery, delicately flavoured shortbreads are available in 140g windowed boxes that showcase their luscious wholesomeness. Traditional flavours such as Vanilla, Chocolate Hazelnut, Pecan and Rooibos are simply sigh-delicious.

3. Granola Bars

The range of flavours are Natural (Original), Berry, Chocolate and fabulously trendy Choc Chia. Look for the granola bars in the Fresh Earth food Store and on-line on a string with a header card.

Distribution:

Fresh Earth Food Store, 103 Komatie Road, Emmarentia and online at www.freshearth.co.za. Now also available from Dischem nationwide.

Certification: Halaal and Kosher

We’re about food. Delicious, healthy, organic, sustainable and nutritious food that is as close to nature as possible. We pioneered gluten free baking at our bakehouse in Booysens Johannesburg where we remain dedicated to the creation of an ever-growing number of gluten free products. We bake daily and we make our products slowly and with care to maximise flavour and texture.

Today Fresh Earth Bake House is the only independent Gluten Free factory in South Africa that is ISO 22, 000 FSSC1 compliant and we are a key supplier to some of South Africa’s biggest retailers of a wide range of gluten free products that include breads, rusks, muffins, pizza bases, granolas, wraps and cookies.