Consumers play a crucial part in the closed loop system of sustainable brands. Buying products with recycled content and continuing to reduce, reuse and recycle is integral to the end-of-life solution for any product. For the past 12 years, PETCO has worked closely with the plastics industry, community members, municipalities, NGO’s and entrepreneurs to create a more … [Read more...]
Pushing every button for sustainability
Imagine opening a newspaper and reading that across the world, fish stocks are recovering, that forests are growing back, that droughts and extreme weather events are declining, that carbon dioxide levels in the atmosphere are dropping, that oceanic dead zones are regenerating and that threatened species are bouncing back. That’s what John Elkington (pictured) describes when … [Read more...]
Safeguarding your brand in the era of green
According to authors Daniel Esty and Andrew Winston, green is the new gold. The trend towards 'going green' is everywhere; even the American government is catching on. In South Africa the trend is no different and companies are moving swiftly to keep up. However, as an increasingly concerned and environmentally-educated public scrutinizes these changes, many companies are … [Read more...]
Adapt or die
To advertise with a conscience we need products with a conscience. From the industrial revolution and the invention of the steam engine, man's appetite to consume has grown with such ferociousness that we'll soon need to start duplicating our planet if we are to carry on at this relentless pace. But there is hope, and that hope starts with the consumer and the products he or … [Read more...]
