According to authors Daniel Esty and Andrew Winston, green is the new gold. The trend towards 'going green' is everywhere; even the American government is catching on. In South Africa the trend is no different and companies are moving swiftly to keep up. However, as an increasingly concerned and environmentally-educated public scrutinizes these changes, many companies are fi … [Read more...]
Adapt or die
To advertise with a conscience we need products with a conscience. From the industrial revolution and the invention of the steam engine, man's appetite to consume has grown with such ferociousness that we'll soon need to start duplicating our planet if we are to carry on at this relentless pace. But there is hope, and that hope starts with the consumer and the products he or … [Read more...]
