DMWA Resources, a pan-African energy marketing & investment holding, endorses the gender equity campaign, Equal by 30, which aims to encourage women in the clean energy sector to access equal pay, equal leadership and equal opportunities. Alongside 6 partner organisations, DMWA increases the total of signatories to 144, including 118 organisations, 13 partners and 13 … [Read more...]
Consumer action group tackles supermarket greenwashing
It seems as if the 'world of difference' slogan of a popular retailer increases sales, but does not stand up to scrutiny. The consumer action group, Grass, has Woolworths in its sights again for ‘misleading marketing claims and labeling’ on organic, free-range and GMO-free food products. Woolworths esd criticised before for sale of GMO ‘Frankenfoods’. Grass says … [Read more...]
Global Green Awards
Now in its 5th Year, the Global Green awards are firmly fixed on the global eco calendar as the leading industry awards for sustainability in marketing and communications. The awards were established to reward organisations or individuals communicating their sustainability in a creative, engaging and original way. And of course, entrants must demonstrate the positive impact … [Read more...]
E-marketing greening the digital process
For those of us who were brought up e-marketing, e-shopping, and all things e, we may feel smug that we are 'paperless' and green. Well, it's time to wake up! Direct mailers can actually be very responsible environmentally, and perhaps e-marketers need to pay closer attention to the environmental life cycle of digital commerce. In 2008 the Direct Marketing Association (DMA) … [Read more...]
Backsberg wins sustainability award at the drinks business green awards
Backsberg has won the Sustainability Award at the inaugural Drinks Business Green Awards. The winners of this international competition were announced at an awards ceremony in London. Louise Wishart, marketing manager of our UK importer, Ellis of Richmond, was there to receive the award on their behalf. Backsberg were also chuffed to have been a runner-up in the Green … [Read more...]
