To advertise with a conscience we need products with a conscience. From the industrial revolution and the invention of the steam engine, man's appetite to consume has grown with such ferociousness that we'll soon need to start duplicating our planet if we are to carry on at this relentless pace. But there is hope, and that hope starts with the consumer and the products he or … [Read more...]
Zoom advertising turns green
Zoom Advertising has embarked on a number of greening initiatives to show it cares for the environment and is a conscious brand. Deon Robbertze is the Creative Director of Zoom Advertising and the pioneering force behind Zoom's green initiatives. He also developed the 'My Tree in Africa' project, which aims to 'green' the tourist industry. 'Since the Industrial Revolution, … [Read more...]
